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    Articles for Real Estate Agents

    Download some of Rich's most popular articles


    Agents:  Contact Your Number One Source of Business Today!
    Would you like to get some listing leads today...right this minute?
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    The Refrigerator Magnet 
    Would you agree that your marketing pieces are a direct reflection of you?
    What should your message say about you?
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    Update Inside
    Anybody running their computers with Windows 95?  I sure hope not. Calculate how much you have spent updating your technology. The amount for some may be staggering.  How much have you spent on updating the software in your brain?
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    Increase your productivity

    It is not peoples' job to refer to you.  It is your job to train them to refer to you.
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    Attach Yourself to the Truth, Not the Commission
    When we are attached to any result our subconscious mind tends to manipulate the process to get that result.  Striving for results is necessary, attaching ourselves to them can be dangerous.
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    Can you Compete?
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    Hot Buttons for Realtors
    Read here about the downfalls of realtors, and how to be successful in this competitive business.
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    Pricing 101
    My time is split between leadership training and helping agents increase their productivity.  One thing rings true across the country...Our inability to price listings competitively.  This is not an opinion.  It's a cold, hard fact.
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    Building an Effective Team
    As a coach, my number one priority is to help agents sell more real estate in less time.  This should be your borer's top priority with you.  Unfortunately, not many brokers/managers understand this concept. Selling more real estate in less time is most easily accomplished by creating a team.  There are some basic principles to building a team and how to lead it.
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    Death of a Salesman
    Did you know that every time one of your listing expires it is a permanent black mark on your resume?  In some cities right now up to 70 percent of listing inventories are expiring.  What does that say about the competency level of real estate agents?
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    Quit Selling , Start Serving
    When was the did time your wee "sold" something?  How did it feel?  What was your experience with the salesperson?  Have you ever said to yourself, "I wish they would just tell me the truth and quite selling me?"  Of course you have.  We have all had that experience.
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    Reason vs. Results
    What is the number one on going battle in business?  It is the constant fight between reasons and results.
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    Separating Practitioners from Posers
    For the pas years the poor buyer and seller has been barraged with untrained, unsupervised agents providing the biorhythmic customer service.  They have been hammered with manipulative prospecting dialogue that only addresses the desire for the agent to get commission.
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    The Do's and Don'ts in Choosing a Broker
    Choosing a brokerage firm to work with can be a confusing proposition.  Whether you are a new agent or a productive, experienced agent the decision should be based on some critical points.  Here are three of the most critical do's and don'ts.
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    Planning for Your Best Year Ever
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    Competence Equals Business
    Are you wondering how to get business right now?  Are you struggling?  This is your time to shine.  Get better at what you do.  It is time to transform yourself into a real estate practitioner.
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