Articles for Real Estate Agents

Download some of Rich's most popular articles


Agents:  Contact Your Number One Source of Business Today!
Would you like to get some listing leads today...right this minute?
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The Refrigerator Magnet 
Would you agree that your marketing pieces are a direct reflection of you?
What should your message say about you?
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Update Inside
Anybody running their computers with Windows 95?  I sure hope not. Calculate how much you have spent updating your technology. The amount for some may be staggering.  How much have you spent on updating the software in your brain?
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Increase your productivity
It is not peoples' job to refer to you.  It is your job to train them to refer to you.
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Attach Yourself to the Truth, Not the Commission
When we are attached to any result our subconscious mind tends to manipulate the process to get that result.  Striving for results is necessary, attaching ourselves to them can be dangerous.
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Can you Compete?
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Pricing 101
My time is split between leadership training and helping agents increase their productivity.  One thing rings true across the country...Our inability to price listings competitively.  This is not an opinion.  It's a cold, hard fact.
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Quit Selling , Start Serving
When was the did time your wee "sold" something?  How did it feel?  What was your experience with the salesperson?  Have you ever said to yourself, "I wish they would just tell me the truth and quite selling me?"  Of course you have.  We have all had that experience.
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Reason vs. Results
What is the number one on going battle in business?  It is the constant fight between reasons and results.
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The Do's and Don'ts in Choosing a Broker
Choosing a brokerage firm to work with can be a confusing proposition.  Whether you are a new agent or a productive, experienced agent the decision should be based on some critical points.  Here are three of the most critical do's and don'ts.
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Competence Equals Business
Are you wondering how to get business right now?  Are you struggling?  This is your time to shine.  Get better at what you do.  It is time to transform yourself into a real estate practitioner.
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