Watch a pre-recorded demonstration of the tool here.
Request an invitation to our next live Demo here.
Through a partnership with one of the nation’s leading real estate technology companies, Rich Casto & Company can offer agents a fully branded IDX web site with extensive back end functionality, including a client relationship management system, email management and marketing systems and full search engine optimization integration.




The site has fully-integrated MLS data, a property search that delivers listing information in a professional-looking, easy-to-understand format that motivates consumers to action. The MLS update tool emails notifications of newly available listings, and brings visitors back to your site time and time again.
The “Email This Property” utility gives customers the opportunity to communicate property information right from under your site, without having to open a separate email program. By providing tools that consumers want to use, fully-integrated websites deliver leads to agents.
· Multiple design options
· Personalized email notifications
· Personalized IDX lead generation and follow up tools
· Community page
· Buyer and seller pages
· Agent profile page
· Customizable My Listings page


- Provides a true 360 degree view of all customer data and customer interactions, including complete visibility into all financial transactions and website interactions without any integration required. Now a single view of customer information is available to everyone in your company who needs it.
- Allows you to sell to both prospects and current customers equally effectively. Other CRM solutions focus on managing prospects, and do not have enough integrated information or tools to manage and sell existing customers.
- Automates the entire customer lifecycle, from a "suspect" browsing a business' Web site, to an interested lead, to a qualified prospect, to a customer who has actually placed an order, to servicing that customer and finally, to guiding that customer to re-purchase.
- Allows salespeople to take real orders from customers, with an integrated Order Management system.
- Shows full purchase histories for your customers without requiring complex integrations with your Back Office/ERP system.
- Includes powerful, automatic upsell and cross-sell capabilities, helping you to help you sell more�and more effectively�to your existing customers.
- Includes complete Partner Relationship Management. Now you can treat your channel partners as an extension of your direct sales team�seamlessly.
- Tracks commissions automatically and accurately, without requiring you or your agents to use spreadsheets.
- Fully encompasses the Web and e-mail marketing into the CRM solution. SalesAspects.com CRM incorporates your Web site into the selling process, by tracking all customer interactions on the Web and by providing a comprehensive self-service customer portal for saving favorite properties and multiple property profiles.
- Provides better, more accurate forecasts. Because booked orders can be finally seen in forecasts, your forecasts have greatly increased reliability, predictability and accuracy. And the "actuals" information in forecast vs. actual reports is now based on real sales data.
- Shows you true marketing effectiveness and ROI. Because other CRM systems do not capture the details of what a customer has purchased, they frequently provide incomplete and incorrect results for marketing and sales campaigns. With no record of what or how much has been ordered by each customer, marketing has no way to know if the leads generated are actually converting to customers.
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